NOTE: The cases below were voluntarily submitted by students. Per FTC requirements, we must disclose that we cannot claim these results are typical. We are still collecting results from students to measure what may be typical results you may get from the course. There are certainly cases in which Facebook Marketing even of the variety we teach will not get these results. Read our full FTC disclaimer here.
101: Facebook Pages and Groups
1. The Power of Facebook (duration 19:42)
2 .What is a Facebook Page? (7:39)
3. Why do I need a Facebook Page? (11:00)
4. How to Create a Facebook Page (10:56)
5. How to Promote Your Page and Get More Fans (8:02)
6. How to Create a Custom iFrame Welcome Tab (10:19)
7. How to Get a Custom Facebook URL (2:27)
8. How to Incentivize More Facebook Page Likes (3:16)
9. How to Connect Your Facebook Page with Your Website (6:54)
201: How to Get More Fan Engagement
1. How to Increase Likes and Comments (18:19)
2. Case Studies I: The Right Way to Do It (30:43)
3. Case Studies II: The Wrong Way to Do It (34:02)
4. Case Studies III: Review of Ten More Businesses (64:06)
301: Facebook Advertising and Fan Acquisition
1. Facebook Advertising, AdWords, Strategies, Benchmarks (9:10)
2. Basic Targeting: Demographics, Location, Gender, Orientation, and Workplaces (10:47)
3. Interest Targeting (21:05)
4. Actions, Conversions, and Fan Acquisition (4:29)
5. Statistical Review of Ad Metrics (12:04)
6. Ad Burnout and Enthusiastic Prospects (7:45)
7. Case Study I: How to Get Fans for Seven Cents (20:15)
8. Case Studies II: Seven Clever and Innovative Facebook Ad Tactics (50:28)
9. Case Studies III: Who Gets The Cheapest Targeted Fans? (49:35)
401: Facebook Profits & ROI
Facebook ROI Principles (1 hour, 16 minutes, 51 seconds)
1. The 6 Mistakes That Prevent You From Making Money (16:53)
2. The 5 Steps of Optimization: How To Continuously Get Better Results (8:08)
3. Google Analytics, Optimization & the URL Builder (14:27)
4. The 5 Ways to Make Money With Facebook (11:24)
5. 7 Persuasion Tactics for Increased Profits and Results (12:47)
6. How to Find The Right Keywords For AdSense Blogs (13:12)
Facebook Profit Case Studies (2 hours, 24 minutes, 58 seconds)
1. SuperHeroStuff: How to Get E-Commerce Sales with Fanatical Fans and
SuperFrequentPosting (3:40)
2. How to Get Real Estate Sales on Facebook with Internet Marketing Realtor, Jason Morris (41:40)
3. Baseball Rose: E-Commerce Sales – Mark Ellingson (29:16)
4. Rosehall Kennel: 6600% ROI Selling German Shepherd Puppies – Eliot Roberts (26:35)
5. Proud Single Moms: How to Turn SuperCheap Fans into AdSense & Affiliate Revenue – Barry Tubwell (4:29)
6. How to Get a Job Doing Facebook Marketing – Nickolus Cunningham (35:00)
7. How to Learn Facebook Marketing and Add it to Your Agency – Corey McNeil (14:27)
Real Estate Facebook Marketing (69:17)
1. Jason Morris’s Facebook Community Page (7:20)
2. What to Focus Your Facebook Real Estate Page On (7:45)
3. Fan Growth on Small vs. Large Pages (1:26)
4. Targeting 55+ Communities (3:58)
5. Fan Page Marketing as List Building (3:14)
6. Targeting Real Estate Sellers Online (7:24)
7. What Real Estate Agents Should Expect From Facebook (3:18)
8. Videos To Get More Business As A Selling Agent (6:15)
9. Recruiting Agents And Hiring Assistants With Facebook (7:22)
10. Partnership With Other Facebook Pages (9:45)
11. Realtor Referral System (11:00)









